The Best Influencer Marketing Platforms that are ACTUALLY Free

While many free trial or freemium offerings are advertisers as free influencer marketing tools, we did the digging to find out which tools are the best for running influencer campaigns that are 100% free to use

Our list of the top 5 free influencer marketing platforms

AInfluencer

Fully DIY Instagram Post / Story Campaigns

Pros

• Easy to get started finding creators
• Price estimation tools help give some automated guidance

Cons

• Only instagram post or story available
• Initial price estimates aren’t confirmed and can be misleading

Influence.co

Free Influencer Search Across

Pros

• Range of search options
• Works across Instagram, TikTok, YouTube Pinterest, Snap and others
• Some creator media kits available

Cons

• Scaling up potentially requires to use the paid platform
• Some limits on effectiveness of searching creators 

Moonio

In-Depth Creator Search and Campaigns

Pros

• Widest range of categories to better search for creators
• Number of options to search and take actions on Instagram, TikTok and YouTube
• Messaging, campaigns and payments in the platform

Cons

• Advanced filtering, downloads and contact details all require paid subscriptions
• Only 3 free creator full analytics per month
• Hard to understand relative value of creators

FYPM

The Way to Find Out What You Should Pay and Be Paid

Pros

• Creators can see what brands are paying other creators
• Adds visibility to the market

Cons

• Brand pages are still on a waitlist

Word on the Block

The Platform That Does Everything For You

Pros

• Handles the entire process from sourcing to execution
• Allows brands to easily compare prices or select performance options to control CPMs
• Flexible across platforms and creator types
• Allows for easy whitelisting

Cons

• No user facing creator search (only a procured list and the option to continuously update it)
• Whitelisting currently only brand facing