We are a white glove influencer marketing service that is free for brands. We handle the heavy lifting from creator discovery, communication, contracting, negotiation, content oversight, timing and quality, as well as analytics reporting. While we do the work, brands have ultimate oversight to approve the creators we find and approve video drafts before going live. Our brand dashboard provides real time data on posts, views, engagement, clicks and conversions.
Word on the Block is free for brands! We do not charge a subscription fee, managed service fee, or anything additional on top of simply the cost for the creators.
To get started, simply email our team at firstname.lastname@example.org or hit the start campaign button from your main dashboard to enter your campaign details and have Word on the Block start to generate an initial set of creators for you right away.
No it does not. The approved creators serve as the pool of creators we will work with you to consolidate into the creators we will ultimately move forward with. We will not move forward with any creators, even if approved, without your final confirmation.
The group of creators we are moving forward with will be in the ‘Campaign Setup’ dashboard, where you can enter key information like unique links and codes. We will work with creators on expected draft submission and post dates, which will be reflected in the dashboard. From there, you can monitor when drafts are submitted for your review.
Incoming video drafts will populate in the ‘Campaign Setup’ dashboard for your review. You can download or view drafts from your browser. You can write comments or notes on each draft, or approve drafts right from the dashboard.
No they do not. Any notes or comments you enter will only be visible to you and Word on the Block, and we will communicate them to creators accordingly. If revisions are necessary, a new draft will be submitted in the same place for your review. When a draft is approved, creators will be notified that they are good to post.
To see the results of the campaign, navigate to the ‘Posts’ dashboard. There, you can view overall campaign metrics in real time, with a view, engagement, cost, click and conversion breakdown by creator and by video. Monitor results of the campaign and export data to excel to use for internal reporting. With the Word on the Block pixel installed, results can be measured down to ROI. If you’d like to install the pixel, please reach out to us at email@example.com.
You do not automatically have usage rights to the content creators post, but we can facilitate your access to usage rights at any point during the campaign. You can structure a campaign in many ways, including live posts or UGC + licensing, whitelisting or Spark Ads rights.
We help facilitate permissions and whitelisting / Spark Ads for brands to run paid ads from creator accounts. Reach out to our team to get set up on our free whitelisting platform at firstname.lastname@example.org.
Word on the Block is a platform that helps creators access more brand deals. We work with brands to get exclusive campaigns and deals on our site, open to creators that match their desired characteristics. We work with creators to ensure they get put in front of the brand, are evaluated, and if chosen, are able to participate in their campaign. We are not an exclusive agent, just another source of brand deals!
Once you create a profile, you can browse available deals and apply for those you are interested in. If you add your YouTube channel to your Word on the Block account, you will have access to all our YouTube deals, and some goes for all other platforms and deals. We add deals frequently, and when we get a deal that we think fits your channel, we will email you information on the deal and ask you if you'd like to apply.
We support deals on YouTube, Instagram, TikTok, Twitch and Twitter. Brands can run YouTube long-form integrations, dedicated short form campaigns on YouTube, TikTok, Instagram or Twitter, UGC on any platform, or sponsored Twitch streams. We also help facilitate paid campaigns like licensing, whitelisting and Spark Ads.
You can earn a custom rate depending on the size of the deal and the exact deliverables. There is no maximum amount you can earn on a single deal, or multiple deals. We have paid over $100,000 for a single post in some cases!
Yes you can. If you qualify for more than one deal on our site, you can absolutely participate in both (or as many as you'd like) simultaneously.
Creators have to apply and get confirmed before participating in a deal on Word on the Block. Creators may not join any deal they see before receiving confirmation from Word on the Block.
No, Word on the Block does not take a percentage, or any payment, off of the agreed upon price and the price you see in your deal's dashboard. 100% of the payment will go to you.
We aim to provide feedback from brands as soon as possible. If you have not heard back yet, it is either that the brand is still evaluating your channel for the deal, or they are not interested at this time, but we will reach out with other deals that fit as we get them.
After you have received approval from Word on the Block to participate in a certain deal, signing up for the deal on the site will allow you to view the full creative brief and access all the information you'll need to get started on your video.
On the specific deal page, you will see near the bottom either a link or file upload section for you to submit your draft. We share the draft with the brand and get back to you with any revisions or approval as soon as possible. You are not permitted to post any promotional content without first receiving draft approval.
Our platform automatically detects when your promotional content goes live, which triggers the payment entering your account. To speed up the process, you can submit a link to your live promotional content at the bottom of the campaign details page.
We pay creators extremely quickly. Payment will be put into your Word on the Block account after your video goes live, and you can withdraw the money in your account, directly into your PayPal or Venmo account, whenever you'd like. Withdrawing funds does not stop your earnings from growing if you are still participating in a CPM-based deal.
CPM, or cost per mille, refers to the payment you will receive for every 1,000 views your promotional video generates. For example, if you are receiving a $10 CPM, your account balance will grow by $10 for every 1,000 views your video generates, usually for 30 days, unless otherwise stated in the campaign brief. If after 30 days, your video generates 100,000 views, the payment you will receive will equal $1,000 in this example.
In order for us to match you with only the most relevant deals, we need your social channel to verify your content and vertical fit. We also report to brands the view counts of live promotional videos in real time, so adding your social channel to your account enables us to pull that public data automatically, rather than manually updating view counts continuously (a very painful process!).
No they do not, unless explicitly stated and agreed upon by both parties before starting the deal process.
You can always feel free to contact the Word on the Block team with any question through the contact us section of our site. We are always more than happy to answer any questions, and are always open to any feedback on how we can improve our service.