Highlights from Around the Block December 2nd

Our weekly series on influencer marketing highlights

 

Week of December 2nd, 2024

At Word on the Block, we are always looking for more ways to help and celebrate the influencer marketing community. To further that goal, we are bringing you our favorite integrations highlighting our creator and brand partners to help spark your inspiration and show you how our influencer marketing platform drives best-in-class results.

Every week, we highlight a campaign that is setting the standard in the influencer marketing space. Whether you are looking to find creative inspiration, scouting for new creators or looking to get started in the space, our team is here to help guide you through.

 

This week’s spotlight campaign:        

Parallel

Influencer Partnership #1

kimthecollector

 

 

 

When it comes to generating genuine excitement, kimthecollector nailed it. The content seamlessly integrated Parallel, creating organic curiosity among trading card game enthusiasts. The comments section lit up with engaged audience members asking detailed questions, with one fan noting, "This actually sounds really sick!! Love seeing when new TCG games are made!" The creator's responsive approach, directly answering queries about platform availability, showcased the authentic connection between creator and audience.

 

Influencer Partnership #2

StonesTradingCo

 

 

@stonestradingco Parallel is FREE to play and can be found in my bio! If you’re a fan of TCG games then you want to jump in on this one EARLY! @ParallelTCG #parallel #paralleltcg #tcg #games #strategygames #tcggames #parallelbeta #beta #pokemon ♬ original sound - StonesTradingCo

 

 

 

TikTok proved to be the perfect platform for StonesTradingCo to spread the word about Parallel. The creator's enthusiasm was infectious, with fans immediately picking up on the excitement of the game's 500k prize pool. Comments like "Brotherrrr hell yeah. 500k prize pool is nuts" demonstrated the immediate impact and audience intrigue. The creator's own follow-up, "It's actually so fun 😱", added an extra layer of authentic endorsement.

 

Influencer Partnership #3

Eagles Guy

 

 

Rounding out the campaign, Eagles Guy's YouTube Short delivered impressive results with a 7% engagement rate. This longer-form content provided an additional touchpoint, extending the campaign's reach and offering potential for continued audience discovery.



We are always looking for ways to help brands connect with their target creators at ideal prices. If you are interested in learning more reach out at management@wordontheblock.com or set up a call with our team here.