Highlights from Around the Block

Top Influencer Highlights 

Week of October 21, 2024

At Word on the Block, we are always looking for more ways to help and celebrate the influencer marketing community. To further that goal, we are bringing you our favorite integrations highlighting our creator and brand partners to help spark your inspiration and show you how our platform drives best-in-class results.

Every week, we highlight a campaign that is setting the standard in the influencer marketing space. Whether you are looking to find creative inspiration, scouting for new creators or looking to get started in the space, our team is here to help guide you through.

 

This week’s spotlight influencer campaign:        

Bark Parental Controls

Influencer Partnership #1

 

theautismdad

 

 

There’s no better feeling than when a creator’s audience starts lining up to check out the product! Theautismdad hit the mark with a channel that perfectly fit the target audience Bark is looking for. Watching people comment asking for the direct link and seeing others highlight “We got our son a bark phone and it's been a game changer. Highly recommend it” is the perfect combo of channel fit, high engagement and great conversions. 

 

Influencer Partnership #2

 

lexienoelleundem

 

 

 

When creators put together content that fits perfectly with the brand, you can feel confident that the integrations will be successful. With a combo of highlights of the product itself as well as the user experience both from a kid and parent POV, Lexie does everything you can ask for in a video. Add that to a strong engagement rate, a good conversation about keeping kids safe and audience members commenting “We’re getting my son a bark phone!”, or “Looking into this for Em!”, we loved this partnership combo.

 

Influencer Partnership #3

 

7am.thepoet

 

 

 

We love when creators find ways to work humor and entertainment into their content. 7am.thepoet hits us with a skit that not only shows off the benefits of the brand, but also finds humor in the pain parents go through trying to keep their kids safe. 



For a little more detail on the highlights of the Bark campaign, check out our public stats campaign dashboard. And if you want to use this to track your own campaigns, sign up here!


We are always looking for ways to help brands connect with their target creators at ideal prices. If you are interested in learning more reach out at management@wordontheblock.com or set up a call with our team here.